Aurora payments is a company that is here to serve small medium-sized businesses with payment solutions, software solutions. Our aim is to be best-in-class for vertical markets bringing to market to them a solution that actually will help them run their business and do more than just payments. Dat and Harmony bring a very unique solution to specifically salon owners, in this case, Aurora really likes the idea of having specialized software in vertical markets.
In 2017, I do a lot of research and I found Aurora. Brian, the CEO of the company, I contact him and he and his wife actually fly out to Tampa and meet us and we can really trust Aurora to help us moving forward.
What we run into a lot with software companies is they’re phenomenal technologists. They create great point-of-sale systems or vertical software, gateways, etc. The challenge we generally see is they don’t have great distribution in many cases. We have distribution we did not have a vertical salon software product. For us you know meeting an entrepreneur like Dat, created an opportunity. We wanted to put those two together.
Partnering with Aurora is not like a typical partner with payment ISO. When I came up with the idea of the salon software POS system, they invested in us and helped us fulfill our dream and vision. As we continue to partner with Aurora, when we go to the salon we don’t have to introduce ourselves. They would know us like they know Google or Microsoft.